Bonus 2 Year Warranty On This Television
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Introducing the world’s first TVs with cognitive intelligence1
Feel the beauty of the Sony BRAVIA XR™ A90J OLED’s display with incredible picture quality and ultimate brightness, powered by Sony's all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers intense contrast with pure blacks, high peak brightness, and natural colours. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting colour, contrast, and clarity, bringing astounding realism to your content.
Billions of accurate colours and precise textures
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colours and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.
Feel immersive realism with our brightest-ever OLED picture
Drastically transform the look and feel of your favourite content with enhanced contrast and our brightest-ever OLED picture. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights – no more details overwhelmed by shadow or lost in blown-out highlights.
The entertainment you love. With help from Google
See 400,000+ movies and TV episodes all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Just say “Hey Google, find action movies” or “Hey Google, show me sci-fi adventure TV shows” to search across your favourite apps.2
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like.3 BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.4
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and action-packed movies just got a whole lot better. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear with no blur.
Bring back lost texture and detail, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR™, XR 4K Upscaling accesses a vast amount of data, intelligently recreating lost textures and detail for a real-world picture. See the life-like features in people’s faces, identify every blade of grass, and marvel in the precise texture of buildings and scenery.5
Turn everything you watch into a truly immersive sound experience
With Acoustic Surface Audio+, the screen is the speaker. This advanced screen-speaker technology microscopically vibrates the TV panel to produce sound from the entire screen which creates acoustics that are perfectly in sync with the picture. With sound and picture in perfect harmony, you'll hear more realistic sound and exceptionally clear dialogue. Built-in subwoofers provide powerful bass for immersive cinematic sound.
Enjoy immersive and engaging cinematic content as the creator intended
High Dynamic Range (HDR)6 picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, colour and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks and vibrant colours.7 IMAX Enhanced™ content brings the immersive entertainment experience into the home and is digitally remastered to provide sharper images and more powerful sound—just as the creator intended.8 Netflix Calibrated Mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the studio evaluation monitor, faithfully reproducing the creator's intent and vision.9 Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Try saying “Hey Google, turn on the TV” or ask Google to find you a specific title, search by genre, and get personalized recommendations on what to watch by saying “Hey Google, what should I watch?” Even get answers on screen like sports scores and weather, and control your smart home devices, see security cameras, and more. Just say “Hey Google” to get started.2
Content Streaming Apps
All your favourite streaming apps in one place
Sony TVs with Google TV give you access to all your favourite streaming apps in one place. Including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more. Get access to all your favourite movies and TV shows in a simple, easy to navigate interface and use Google Assistant to quickly find new content to watch.2
Works with AirPlay 2
With Apple AirPlay 2, you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favourite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.10
Beautifully designed to complement your unique viewing experience
Our minimalist One Slate design with seamless edge bezel elegantly embraces the screen in a single pane of glass that keeps you focused on the big picture. The premium 3-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses you on the picture, a narrow setting for smaller furniture, or a raised setting for ideal positioning of your soundbar. Integrated cable management keeps wires neatly hidden, so your furniture stays free of clutter and looks great from all sides.11
Ultra-Slim Wall Mount
Mount your Sony TV like a work of art
Make the most of your living space. The optional SU-WL855 ultra slim wall-mount bracket is designed to hang select Sony BRAVIA™ OLED and LED TVs flush to the wall, just like any other work of art. Pull out your TV and swivel it left to right to adjust the screen angle for optimal viewing.12 (Available for 55” class and 65” class A90J series TVs)
Premium backlit remote
Our premium design remote in brushed aluminum with hairline finish feels ergonomic in the hand and harmonizes with your living room. Control your TV even if there are objects in the way with Bluetooth® connectivity and use a variety of simple one-push buttons to easily launch some of your favourite apps. Lights down, remote up. Simply hold up the backlit-integrated remote to change channels and volume when watching TV in darkness.13
1 As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
3 Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For full details visit https://www.sony.com/electronics/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. For BRAVIA CORE Terms of Service visit https://www.sony.com/electronics/bravia-core.
4 User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi. Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.
5 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
6 Requires HDR compatible content from supported streaming services or HDR compatible content device connected via HDMI input (sold separately).
7 Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
8 IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as Fandango Now (US only) and BRAVIA CORE, or compatible content device connected via HDMI input (sold separately).
9 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet
service, device capabilities, and content availability. www.netflix.com/termsofuse
10 This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
11 Actual look may differ depending on TV size and type of cables used.
12 SU-WL855 wall-mount bracket is available for select Sony OLED and LED models ranging from 55” class to 77” class. TV and wall mount system sold separately. Hardware included with wall-mount bracket.
13 Remote design may differ depending on country. Interoperability and compatibility among Bluetooth® devices vary.
© 2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIA CORE, and the Sony logo are trademarks of Sony Corporation. Google, Google TV and related logos are trademarks of Google LLC. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.