Bonus 2 Year Warranty On This Television
Visions Electronics Rewards members receive an additional year of warranty on this television from date of purchase up to a maximum of 2 years.
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World's first cognitive intelligence TVs1
Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs—built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.
Bringing you more excitement and emotion through the screen
What does reality feel like? That’s the question BRAVIA XR TVs aim to answer with “Cognitive intelligence.” It understands the way our eyes see, and our ears hear, to present a more human perspective on screen—for an experience that’s closer to the real world and puts you deeper into every scene.
What is cognitive intelligence?
The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyze elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyze every element at once, just as our brains do.
Analyzing hundreds of pieces of information, the same way our brains do
To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognizes individual objects in these zones better than ever before. What’s more, they can cross-analyze around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.
Ingenious 4K pictures, as perceived by the human eye
Enjoy deep, natural, beautiful images from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.2
Recreating lost texture, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.3
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright and clear.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre and get personalized recommendations on what to watch by saying, “Ok Google, what should I watch?” Even get answers on screen, control smart home devices and more.4 5 6 7 8 9
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.10 11
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.12 13
Bring the cinematic experience home; enjoy movies included with BRAVIA XR™
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
Choose from hundreds of the latest releases and classic blockbuster movies to redeem
New and classic blockbuster movies are here. Use your BRAVIA CORE credits* to choose what you want to watch, in up to 4K HDR quality.
*Number of credits differs depending on model.
Ultra-Slim Wall Mount
Mount your Sony TV like a work of art
Make the most of your living space. The optional SU-WL855 ultra slim wall-mount bracket is designed to hang select Sony BRAVIA™ OLED and LED TVs flush to the wall, just like any other work of art. Pull out your TV and swivel it left to right to adjust the screen angle for optimal viewing.13
1 As of 11/18/20, Cognitive Processor XR cross-analyzes multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
2 This is the perceptible contrast level expanded by XR Contrast Booster technology, which is a unique figure calculated for the contrast that users actually feel and experience.
3 Upscaled, simulated and enhanced 4K images will vary based on source content.
5 Broadband speed of at least 2.5 Mbps recommended for SD services, 10 Mbps for HD streaming or 4K downloads, 20 Mbps for 4K Ultra HD streaming. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, and the operating system and software of this product may be subject to individual terms and conditions; may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV.
6 Hands-free feature availability depends on language and may require software update. Please check Sony support page for further information: https://www.sony.net/tv-hf-ww/.
7 A Google account is required to utilize the full Android functions on this TV set.
8 Google and Google TV are trademarks of Google LLC.
9 Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
10 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.
11 Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
12 Controllable device and feature depends on country and device.
13 Remote design and specification differ depending on country.