Bonus 2 Year Warranty On This Television
Visions Electronics Rewards members receive an additional year of warranty on this television from date of purchase up to a maximum of 2 years.
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World's first cognitive intelligence TVs2
Sony's BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K picture, as perceived by the human eye
Enjoy picture quality that feels deep, natural and real. Sony's revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on-screen, control smart-home devices, and more.3,4,5
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Sony's Cognitive Processor XR cross analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.7
Recreating lost texture, the intelligent way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.8
Intelligent motion processing for fast-moving, virtually blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Sony's Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright and clear.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Hear high quality sound
Designed to complement the sound quality and slimness of the TV with its unique new shape, Sony's X-balanced speaker drives movies and music with clear sound.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.5,9
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.10,11
Control all your devices with one smart remote
All your connected devices can be controlled with Sony's smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.12,13
Beautiful minimalist design that maximizes entertainment
Sony's minimalist design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
Aluminum Bezel for immersive viewing
An aluminum bezel keeps you focused on the action, not what’s around it.
Slim Blade Stand, luxurious look and feel
Sony's slimline stand has been designed to perfectly match the TV and harmonize with your room and decor.
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement that the director imagined. And as it’s Calman Ready, creators can even use it during production edits.14,15,16,17
2 Including a processor that cross-analyzes multiple picture elements combined with focal points; recreating human perspective. As of 18 November, 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.
4 Google and Google TV are trademarks of Google LLC.
5 Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
7 This is the perceptible contrast level expanded by XR Contrast Booster technology, which is a unique figure calculated for the contrast that users actually feel and experience.
8 Upscaled, simulated and enhanced 4K images will vary based on source content.
9 Google is a trademark of Google LLC.
10 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.
11 Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
12 Controllable device and feature depends on country and device.
13 Remote design and specification differ depending on country.
14 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, Internet service, device capabilities and content availability. www.netflix.com/termsofuse.
15 IMAX Enhanced content enables the full IMAX Enhanced experience.
16 Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables, sold separately.
17 Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.